AI vs Human Intuition in Booking: Why the Smartest Promoters Use Both
In the end, booking the perfect lineup is both science and art. Data gives us the confidence that we’re backing artists with momentum and quantifiable fan interest. Intuition and experience ensure those artists truly resonate and create magic on stage. When we marry data-driven event booking with old-fashioned instinct, we get the best of both worlds – a strategy that’s innovative yet authentic.
How AI Is Revolutionizing Booking in the Live Entertainment Industry
We are in the midst of a data revolution in live entertainment, and it’s changing the game for how venues and promoters book talent. Gone are the days when booking decisions were based on gut instinct or a Rolodex of industry contacts. In an industry worth tens of billions (the U.S. concert and event promotion sector alone hit $56.0 billion in 2024 , the stakes are simply too high to rely on guesswork.